038 Michael Fensterstock from Aromaflage

Listen to how the lovely couple Michael and Momo Fensterstock were traveling through Southeast Asia and discovered an exotic, botanical fragrance that doubles as insect repellent. It smelled so good and worked so well during their flight back, they started working on their business plan.

Their initial tips and strategies includes:

• Their marketing efforts in the earlier beginning involved family and friend outreach
• Door knocking retails shops all over the tri-state area
• Spent time marketing and reaching out to influencers
• Used referral marketing with their existing customers

SPONSORS:

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ecommerce Platform: Shopify (start your free trial today)

Email Service Provider: Constant Contact and Mailchimp

Other tools: Olark for chat and Google Docs

Enter to win your very own bottle of Aromaflage fragrance here..