035 Elysia Tsai from Si-boards.com | Creating a Product Line

In 1999, Elysia Tsai worked as a Certified Athletic Trainer helping injured athletes, physical therapy patients, and fitness clients return to sport and achieve their goals.

In 2001, she had an idea to improve the current balance board designs, which started with a cooler cover and a ball on the bottom! It wasn't until 2004 after returning home from graduate school that she began this journey.

After three years in developments, they finally had a product line and started sales in 2007.

Listen to the rest of the story now.

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Website: Si-boards.com

Ecommerce Platform: Volusion

Email Service Provider: Constant Contact