Picking an online course platform to use is hard, just like finding the best name to coin this relatively new industry.  Some people call it Knowledge Commerce Platform, some Online Course Platform, and other just Knowledge-based Platform.  Here's a guide that gives you everything you need before you choose a platform to create your online course.

Table of Content

Online Course Creation & Delivery

Online Course Structure

Video Deliverability

Member Progress

Digital Product Theming

Marketing Tools

Sales Funnels & Pipelines

Assessments & Quizzes

Integrations

Support Is A Feature: 24/7 Live Chat & Email

Pricing

Conclusion

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With new platforms popping up daily and promising game-changing features, how do you choose?

You could ask other people on the Internet what they use, but then you realize their business needs are different from yours.

Or you could go on each site and take a look at the features, but you...

Getting ready to sell on Amazon can be demanding - but let's pick this up from where you already placed your first order with your manufacturer or if you're already selling on your own site and answer the question... "what should your 30/60/90 Day Action Plan for Amazon be?"

So I developed this 30/60/90 Day Action Plan for Sunbum, they make sunscreen and sun protection products and I thought maybe companies or sellers who are in the same situation or looking to start out on Seller Central (FBA) might find this useful.  

Their scenario may not be where your company is now, but the 30/60/90 day plan should still work for you.  So here’s SunBums scenario:

1. They are primarily set up as a 1P solution, that's Vendor Central, and looking to shift over to 3P, that's Seller Central, to take advantage of the B2C marketplace and the advertising solution under 3P.  
2. Grow their brand since the skin care sunscreen category is pretty competitive,...

See how Mark DiMuzio help co-found Vestige by using his contacts in wholesale with about a dozen graphic t-shirt designs and start selling to retail shops like Nordstrom and Bloomingdales.

Tweet this Listen to Mark DiMuzio as he shares his journey of realizing his graphic t-shirt apparel company, click to listen.

Key Points Discussed:

• How Vestige Brand got started
• Why did Mark choose graphic t-shirts as his niche?
• How to get into retail stores?
• Which platform do they use?
• Sourcing T-shirts started in Los Angeles and then moved Colombia and China
• I love Mark's strategy on finding good screen printers (or any vendors for your market)
  • If your product requires some sort of machine to produce or customize, call the manufacturer and see who they have sold to
  • Visit the shops that have those machines and pick the ones you want to work with
• Warehouse and wholesale fulfillment

Ecommerce Resources Mentioned:

• Vestige 
• Project tradeshow
• Chicago Collective tradeshow
• Shopify
• ...

Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

Check out these simple but valuable growth strategies for your Ecommerce business. If you're stuck or simply out of ideas to grow your online business, take a listen and try one of these now.

Tweet this Sujan Patel shares his Ecommerce growth hacks to grow your online business, click to listen.

Key Points Discussed:

• What is one of the most common problems that Ecommerce business are doing
• In the next 30 days, what can you do to grow your business
  
  • Let's be realistic, you cannot optimize and rewrite all your product descriptions.  Selecting your main products and rewrite those instead.
  • Take your...

Listen to our guest, Shaun Buck as he talks about why this method is the single easiest and most effective way to increase retention rates, increase referrals and instantly build long-lasting relationships with your clients.

Tweet this Shaun Buck shares his incredible offline strategy to using newsletters and direct mail, click to listen.

Key Points Discussed:

• Who newsletter is good for?
• What type of online retailers are sending newsletters 
• Which industries does this work for? High ticket or product value and frequent repeat visits, ie pet grooming or grocery stores
• Types of offline marketing, ie when to use postcards, catalogs, subscriptions ... for retail and Ecommerce stores
• Direct mail vs. Email response, average American receives about 160 emails a day and on average, each household receives about 4 pieces of mail a day.
• How to sell through direct mail
  • Follow up with an email and offer with post card for warm leads.
  • For cold leads, re-engage with another...

Pat, if you can pick only one business model, knowing everything you know today to move forward with for the rest of your entrepreneur life, WHAT WOULD IT BE?  

Listen to what Pat says here...

Key Points Discussed:

• His experience at the Marketing Impact Academy conference (hosted by Chalene Johnson).  How he created the Power Up Podcast course in 2.5 weeks for MIA.

Perfection stops people in their tracks.  

Creating an Online Course

• When we're creating an online course, we're faced with a daunting task of delivering a high-value course with lots of modules, videos, and downloads.
• Start with an online class that has enough information that will allow your members to get started with.
• Launch with a small number of beta members using the "create as you go" technique to provide valuable content only.
• A small audience will allow for a more...

Laura Petersen has taken lessons learned from a successful tutoring and test prep company to grow her businesses in a new passion: podcasting. [And an old one too: writing!]

With Podtent Marketing, she helps mid-sized businesses with a high-touch, done-for-you service to launch a podcast and power a content marketing strategy. (PodtentMarketing.com)

She is the Executive Producer of Brandon T. Adams’ podcast Live to Grind, an award-winning, twice-weekly podcast for entrepreneurs. And his business partner in Accelerant Media Group that contains the Live to Grind brand under its umbrella as well as full-service branding, crowdfunding, and marketing for elite clients.

Her own podcast is called Copy That Pops and her #1 Amazon Best-Selling book Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy is available on Amazon (CopyThatPops.com/book).

She created an effective course to help solopreneurs and entrepreneurs with small teams to...

Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he's not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house.

Key Points Discussed:

Content Creation Strategy for Solopreneurs

As a single operating entrepreneur, you wear many hats and managing your time is always a challenge.  Here's a simple process of you follow.

Here's a simple process of you follow.

Step 1

Many times were under the impression that we must deliver long 4,000 to 5,000 word blog post that can take days to write and deliver....

After AJ Wilcox began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014 and today's he shares his LinkedIn strategies so that you can get started!

 Key Points Discussed:

• Difference between LinkedIn vs. other social media ads?

  • Expect to spend $6 to $8 per click, great for larger deals or sales of approximately $15,000, making this great of SaaS and consulting services.  B2B on Facebook, expect to spend about $0.80 to $1.00 per click.

• Split testing between Linkedin vs Facebook on the same ads

  • Better conversion (8-30%) on Linkedin, higher cost
  • Lower conversion (5-15%) on Facebook, lower cost

• How do you actually set up an...

Looking to someday quit your job or supplement your income to pay your mortgage or car/student loans?

You’ve come to the right place to get started, as a matter of fact, I started with the idea of creating another income stream to pay for my expenses. Started with something small like my utilities then got bigger to paying off my mortgage and then eventually, my income.

This post is divided into 3 sections:

1. Finding your Sub-sub-market (Niche)
2. Finding products to sell (now that you have your niche)
3. Validating your Product/Idea

Action expresses priorities. - Mahatma Gandhi

Read through it and take action. There is a reason why you are here in the first place.

Finding your Sub-sub-market (Niche)

Have you ever heard of the term, “the riches...